diff --git a/backend/scripts/backfill_name_pinyin_abbr.py b/backend/scripts/backfill_name_pinyin_abbr.py
new file mode 100644
index 000000000..36e06ec43
--- /dev/null
+++ b/backend/scripts/backfill_name_pinyin_abbr.py
@@ -0,0 +1,118 @@
+#!/usr/bin/env python3
+"""回填 crm_product / crm_customer 的 name_pinyin_abbr（仅空字段）。
+
+用法：
+  cd backend
+  venv/bin/python scripts/backfill_name_pinyin_abbr.py --dry-run
+  venv/bin/python scripts/backfill_name_pinyin_abbr.py
+  venv/bin/python scripts/backfill_name_pinyin_abbr.py --env-file .env.production
+"""
+from __future__ import annotations
+
+import argparse
+import os
+import sys
+from pathlib import Path
+from typing import Optional
+
+BACKEND_ROOT = Path(__file__).resolve().parents[1]
+if str(BACKEND_ROOT) not in sys.path:
+    sys.path.insert(0, str(BACKEND_ROOT))
+
+
+def load_settings_env(env_file: Optional[str]) -> None:
+    if env_file:
+        os.environ["ENV_FILE"] = env_file
+    from dotenv import load_dotenv
+
+    candidates = []
+    if env_file:
+        p = Path(env_file)
+        candidates.append(p if p.is_absolute() else BACKEND_ROOT / p)
+    candidates.extend(
+        [
+            BACKEND_ROOT / ".env.local",
+            BACKEND_ROOT / ".env",
+            BACKEND_ROOT / ".env.production",
+        ]
+    )
+    for path in candidates:
+        if path.is_file():
+            load_dotenv(path, override=True)
+            break
+
+
+def _empty_pinyin_filter(model):
+    from sqlalchemy import or_
+
+    return or_(model.name_pinyin_abbr.is_(None), model.name_pinyin_abbr == "")
+
+
+def backfill_model(db, model, name_attr: str, *, dry_run: bool, batch_size: int) -> int:
+    from app.utils.pinyin_abbr import build_name_pinyin_abbr
+
+    q = db.query(model).filter(model.del_flag == 0).filter(_empty_pinyin_filter(model))
+    total = q.count()
+    print(f"{model.__tablename__}: empty={total}")
+    if total == 0:
+        return 0
+
+    updated = 0
+    dry_printed = 0
+    while True:
+        rows = q.limit(batch_size).all()
+        if not rows:
+            break
+        for row in rows:
+            try:
+                name = getattr(row, name_attr) or ""
+                abbr = build_name_pinyin_abbr(name)
+                if not abbr:
+                    continue
+                if dry_run:
+                    if dry_printed < 20:
+                        print(f"  would set {row.id}: {abbr}")
+                        dry_printed += 1
+                    updated += 1
+                else:
+                    row.name_pinyin_abbr = abbr
+                    updated += 1
+            except Exception as exc:  # noqa: BLE001 — batch continue
+                print(f"  skip {getattr(row, 'id', '?')}: {exc}")
+        if dry_run:
+            if updated > dry_printed:
+                print(f"  ... and {updated - dry_printed} more")
+            break
+        db.commit()
+        # filled rows leave the empty filter; no offset needed
+    print(f"{model.__tablename__}: updated={updated}")
+    return updated
+
+
+def main() -> int:
+    parser = argparse.ArgumentParser(description="Backfill CRM name_pinyin_abbr (empty only)")
+    parser.add_argument("--dry-run", action="store_true", help="只统计/预览，不写库")
+    parser.add_argument("--env-file", default=None, help="指定 dotenv 文件")
+    parser.add_argument("--batch-size", type=int, default=200)
+    args = parser.parse_args()
+
+    load_settings_env(args.env_file)
+
+    from app.core.database import SessionLocal
+    from app.models.crm_models import CrmCustomer, CrmProduct
+
+    db = SessionLocal()
+    try:
+        backfill_model(
+            db, CrmProduct, "product_name", dry_run=args.dry_run, batch_size=args.batch_size
+        )
+        backfill_model(
+            db, CrmCustomer, "customer_name", dry_run=args.dry_run, batch_size=args.batch_size
+        )
+    finally:
+        db.close()
+    return 0
+
+
+if __name__ == "__main__":
+    raise SystemExit(main())